Consumption

Consumption – the consumption of the institution for the music industry is what we, the audience, and possibly one of the most important people in the music industry as we are bringing in the profit for the music industry as we are spending our money on music products. This is greatly affected by technology and the online age, just like marketing is greatly affected by this too, depending on how the way to download has been marketed is usually how the majority of people will download. I think one of the main things that tell people how to download successfully is word of mouth, if everyone is downloading using itunes then word will eventually get round and people will think that is the best way to download. However, this is not the case as since people have been able to download from illegal sites where you are able to change youtube videos and convert them into mp3 tracks which can them be imported into your itunes library and transferred onto your ipod which is a positive in some respects but also not in others as this makes it a lot easier for different files to be shared via email and other social networking and instant messaging components, which therefore makes it easier for virus’ to spread but not only that it is slowly killing the music industry. The music industry needs the profit to keep going so if everyone is downloading illegally then there will be no cause for sites that support independent and major labels and there will be no money to keep artists and bands running. I don’t think today’s generation is aware of just how dangerous free downloads are for the music industry but then at the end of the day, why would you care? If everyone around you is downloading for free, and you know this because of word of mouth then why would you pay to download music? Its almost as if you are just cheating yourself when you might as well get the music for free if the opportunity is there. So when did the opportunity become available? When did it become okay for this to be taking place? The truth of it is its still not okay for this to be going on, as its part of the copyright act.

devices

The devices that are available for people to use nowadays, are things like iPods, mp3s, iPhones, blackberries and pretty much all phones now have the ability to hold music which means that music is just spreading continuously as people can also Bluetooth one another songs and various other media files. Music is stored on computer, more often than not using itunes but sometimes can be stored on files on the hard drive, and then transferred to portable devices from there or transferred to be stored on another computer by using a USB stick. 

Even More definitions

Convergence of technology – the coming together of new media technologies

Convergence of industrial action - the coming together of any level of trade unions.

Synergy - Similar to convergence but used to describe how companies can pool their resources and exploit products in different markets.

Conglomerate - A corporation consisting of several companies in different businesses

Globalisation - growth to a global or worldwide scale

Analogue music – before CD’s which are broken up into bits, analogue music isn’t broken and is just one chunk.

Digitalisation – made up of chunks/units rather than just one.

Vertical integration - The combination in one company of two or more stages of production normally operated by separate companies

Horizontal integration - absorption into a single firm of several firms involved in the same level of production and sharing resources at that level.

Distribution
In the U.S universal music group distriution in the industrial

Universal Music Group

Universal music group (UMG) is the world's leading music company and is compared of two core businesses recorded music and music publishing.

It develops, markets and distributes recorded music through a network of subsidiaries joint ventures and licenasees in 77 countries, representing 98% of the music market.

UMG sells and distributes music video and DVD products, and licenses recording, encouraging the legal distribution of music online and over cellular, cable and satellite networks.

Universal music publishing group, is the world's leading publishing business, it owns and acquires rights to musical compositions and liscences them for uses in recording and related uses, such as films and advertisements.

MUSIC INDUSTRY TECHNOLOGY

Major Record Label - (aka big four labels) major labels are large corporations often owned by a parent company, e.g sony

Subsidiary Label -

Independant Label - (aka indie labels) record labels that are independant companies that do not have a corporate backer.

Niche Audience - select group of people that have a very unique interest.

Mainstream Audience - select group of people that have a very similar interest connected to the time period involved.

Fans - a theory that people receive and interpret media messages in different ways, usually according to factors such as age, ethnicity, social surroundings.

Interactivity - Computer sciene relating to a program that responds to user activity. two-way transfer of information between a user and the central point of a communication system, such as a computer or television

Active Audience - Active audience theory is a theory that people receive and interpret media messages in different ways, usually according to factors such as age, ethnicity, social class, etc. The audience is neither passive nor homogenous.

Audiophiles - An audiophile is a person who has a great interest in high-fidelity sound reproduction.

Early Adopters - An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter.


Consumption -

web 2.0 -

Meta - tags / personalisation -
download -
streaming -
peer to peer -
piracy -
portability -
multi track -
sampling -
Digital Audio Workstation (DAW) -
A&R - Artists and repertorie -
Record deal - contract - royalties -
Plugging / Marketing -

Warner Brothers

WMG is a global leader in national and international repertoire and home to some of the best known labels in the recorded music industry including: Asylum, Atlantic, Cordless, Rhino, Roadrunner, Rykodsic, Sire, Warner bross, Warner music nashville and word.

In addition to its U.S labels, WMG operates through numerous affliliates and incensees in more than 50 counties.

Their recorded music buisness includes growing artist service business, which offers artist managment, merchandising, touring, fan clubs, VIP ticketing, sponsorship and brand endorsements and numerous third-party solutions that facilitate the sale of the music-based content directly to consumers

Warner/Chappell music, is one of the worlds leading music publishers with a catalogue of more than one million songs from one that 65,000 song writers.

in recent years they've grown to become the worlds third largerst recorded music business and third largest music publishing buisness, one of the music industry's most successsful companies.